RPM Living’s Marketing Team Named Department of the Year for Superior Performance and Talent
As the first multifamily management company to be recognized in the Public Relations and Marketing Excellence Awards, RPM Living’s Marketing team has been awarded 2022 Department of the Year. The annual PR and marketing industry awards identify leading agencies and corporate departments who delivered quantifiable business results for their respective clients.
RPM’s Marketing team is structured like an in-house agency, but has the added benefit of industry knowledge, giving it an advantage over other management companies and agencies. Comprised of agency-trained internal and external experts, the team’s unique approach and expertise allows them to develop strong brands that elevate and enhance the 450+ communities RPM manages and set them up to be successful right out the gate.
With a large role in securing new business opportunities, RPM’s Marketing team has directly supported the explosive growth of RPM Living, becoming the fastest growing multifamily company two years in a row, helping the organization grow from the 42nd to the 7th Largest Multifamily Manager on the National Multifamily Housing Council (NMHC) Top 50 Apartment Manager List, the authoritative industry leader.
In the past year alone, the department has launched multiple programs and processes that directly impact performance, including a customized marketing BI dashboard to provide proprietary data that guides strategic business decisions, a complete CRM platform for RPM’s entire portfolio of properties that streamlines the leasing and retention process, and complete branding and digital services which brought previously outsourced services in-house for a more strategic solution at a lower cost.
The team is led by Chief Marketing Officer Alexis Vance and Senior Vice President of Marketing Lindsay Jacobs who have been able to attract high-caliber candidates in one of the most competitive job markets to build out an industry-leading marketing team. Over the past two years, the team has grown from a handful of associates to nearly 40 team members and experienced 15+ internal promotions.
“Our innovative, results-oriented team is strategically creative and creatively strategic,” says Alexis Vance. “Years of experience, truckloads of talent, and a lot of fun has allowed us to support the organization during a time of immense growth and really do things differently in the multifamily industry.”
To learn more about RPM, visit RPMLiving.com. For more information on the Public Relations and Marketing Excellence awards visit bintelligence.com/pr-excellence.
About RPM Living
RPM Living is a full-service multifamily management company offering an innovative and personalized approach to real estate services including management, investment and development. Headquartered in Austin, Texas, RPM is ranked #7 on the NMHC Top 50 Largest Apartment Manager list, managing more than 100 clients, nine regional offices and 112,000 units, with an owned portfolio of $3 billion. Founded by Jason Berkowitz in 2002, the firm has grown to over 2,500 associates nationwide spread across over 35 markets, all of whom share the collective vision to enhance clients’ investments through customized solutions and exceptional resident-centric service. To learn more about RPM, visit RPMLiving.com.
About Business Intelligence Group
The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other industry award programs, these programs are judged by business executives who have experience and knowledge. The organization's proprietary and unique scoring system selectively measures performance across multiple business domains and rewards those companies whose achievements stand above those of their peers.
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