The Science Behind a Dynamic Culture by Tiara Pearce, Regional Vice President

In today’s fast-changing multifamily real estate landscape, staying adaptable and forward-thinking is more important than ever. At RPM Living, we know that our success isn’t just about having the right strategies and market insights. It’s also about fostering a culture that’s vibrant, evolving, and responsive. This dynamic culture is what drives our teams to excel and positions us as leaders in the industry.  

So, what does a dynamic culture look like at RPM Living?   

• We're not afraid to challenge the status quo  
• We’re willing to rethink how we do things 
• We always look for better ways forward 
• We prioritize agility and flexibility, knowing that being able to adapt quickly is crucial for long-term success.  

It’s not so much that we do these things, but that we continuously cultivate this environment within our culture and attract talent that embody these characteristics. Creating a dynamic culture doesn’t happen by accident. It’s something we build deliberately, through leadership that values transparency, open communication, and collaboration. And, believe it or not, there’s a science behind it.
  

How to create a dynamic culture

A dynamic culture’s driving success is fueled by multiple factors all rooted in psychology. Research shows that when a person feels safe to express their ideas, take risks and make mistakes, their creativity blossoms and they become stronger collaborators. Furthermore, believing your work is meaningful and tied to wider, sustainable strategies and mission fosters a sense of purpose, and having purpose is an indicator for greater success in the workplace. Organizations find their momentum when all associates are aligned, moving towards a clear vision. Here's a few key steps to creating a dynamic culture.

1. Recognize that your teams are your greatest asset. And act like it. 
The ability to thrive and pivot together in a constantly changing environment is a direct result of your culture. By creating a space where everyone feels valued and heard, you empower your people to bring their best ideas to the table and take ownership of their work. This sense of ownership not only fuels personal and professional growth but also contributes to collective success.  

2. Attract and retain top talent.  
In a competitive industry like multifamily real estate, it’s crucial to bring in people who are not just skilled but also aligned with our values and vision. A great culture will draw in professionals who are passionate about innovation, eager to learn, and excited to be part of a collaborative environment. By valuing diverse perspectives you create a team that’s committed to pushing boundaries and redefining what’s possible.  

3. Put people first and relationships ahead of profits. 
The benefits of a dynamic culture extend beyond internal operations. It also shapes how you interact with clients and stakeholders. A culture that values adaptability and innovation will remain at the forefront of industry trends, and enable you to consistently deliver value and exceed expectations. Our clients know they can count on us to not only Don't just meet client needs - anticipate and respond to the challenges and opportunities of tomorrow. This proactive approach strengthens relationships and reinforces your reputation as a trusted partner in the multifamily real estate space.  

At RPM, we’re proud to have some of the industry’s top leaders, and we’re excited to share their Leader POV with you on their areas of expertise and on hot topics in business to help you learn, grow and gain a fresh perspective. Read more on our blog.