Tag: J Turner Research

Multiple RPM Living Communities Ranked Among the Top 1% Apartments Nationally for Online Reputation by J Turner Research

Five RPM Living properties have been recognized among the Elite 1% properties in the nation with the best online reputation for 2021 by J Turner Research, the leading market research firm exclusively serving the multifamily industry. Of the 128,000 plus properties J Turner monitors, 1,564 properties earned the Elite 1% distinction in the eighth annual Elite 1% ORA™ Power Ranking, published by Multifamily Executive.

Developed by J Turner Research, the ORA® Power Ranking is based on monthly online reputation research of over 128,000 properties’ lifetime reviews across multiple review sites and Internet Listing Services (ILSs). Based on a statistical model, J Turner assigns an independent Online Reputation Assessment Score (ORA®) to each property on a scale of 0-100 which determines a property’s rank in the Elite 1% ranking. The national average ORA® Score as of December 2021 was 62.62. Of the 1,564, five RPM communities earned this distinction, including:

  • Residence at the Oaks: Rank 16, ORA Score 99
  • Addison Place: Rank 964, ORA Score 94
  • Hebron Trails: Rank 1,075, ORA Score 94
  • The Mill: Rank 1,264, ORA Score 94
  • One Oak Grove: Rank 1,401, ORA Score 94

To be eligible for the 2021 Elite 1% ranking, a property had to register a minimum ORA® Score of 94 as of December 2021. For properties with the same ORA® score, the property with the higher number of reviews ranked higher.

J Turner Research developed the ORA® Score to simplify how online reputation is measured, and it serves as the multifamily industry standard to measure a property’s online reputation. Each month, MFE publishes a ranking of properties and management companies based on their ORA® scores. A property or a management company does not have to be a J Turner Research client to qualify for this ranking. To learn more about ORA®, please visit jturner.us/ora.