RPM Living Leaders Share How Resident Retention Supports Property Performance

Resident retention is about more than lease renewals – it reflects the experience residents have throughout their entire journey with a community. As operating costs rise and renters have more options, creating an experience that makes residents feel heard and supported can also have a meaningful impact on property performance.

In the Multi-Housing News article “For Operators, Resident Retention Is an NOI Strategy”, RPM Living leaders Erin Nielsen, Vice President of Customer Strategy, and Catherine Behringer, Vice President of Operations, share how resident feedback, communication and service delivery work together to support retention.

The article highlights RPM Listens, RPM Living’s proprietary platform designed to proactively engage residents and gather feedback throughout the customer journey. By giving teams greater visibility into the resident experience, RPM Listens helps identify opportunities and address concerns in real time rather than waiting until renewal or move-out.

While the platform’s direct revenue impact is still being measured, RPM Living is tracking experience metrics that can serve as leading indicators of resident retention and operating performance. The approach reflects a continued commitment to listening, improving and creating living experiences residents recommend to others.

Read the full article from Multi-Housing News.

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