Katrina Harrison Chats Social Tactics Beyond the Highlight Reel

Katrina Harrison, Managing Director of Marketing Services at RPM Living, recently shared her insights with Units Magazine on what makes multifamily social media truly connect with residents.

In the article, Katrina breaks down why thoughtful strategy, cross-team collaboration, and content that feels authentic, relatable, and real are the keys to helping prospective residents picture themselves living in a community. Her approach moves beyond the highlight reel — focusing instead on stories and moments that resonate.

Read the full article here.