RPM & CF Real Estate Services Announce Merger Forming 84,000 Units to Operate Under the RPM Brand Nationally

AUSTIN (March 4, 2021) – Paving the path for continued aggressive growth in 2021, Austin, TX-based RPM (formerly known as Roscoe Property Management) and Atlanta, GA-based CF (CF Real Estate Services) today announced they have merged creating a national multifamily footprint with over 84,000 units across 17 states.

The combined organization will have more than 1,800 employees with nine regional offices located in Charleston, Chicago, Dallas, Denver, Houston, Tampa, Phoenix, San Antonio, Washington D.C., a regional headquarters in Atlanta and its main headquarters located in Austin, Texas.

“We are proud to merge the CF Real Estate Services brand with RPM to create one property management platform that will leave a lasting mark on the multifamily industry,” said Jason Berkowitz, President and founder of RPM. “We are forging a strong entrance into the Southeast and Midwest markets backed by an exceptional portfolio. This merger truly expands our geographic reach, strengthens our organizations, and provides significant opportunities for the future. While we will operate under the RPM brand nationally, leaders from both companies have formed a collective executive team that will guide the organization under our shared alignment of a ‘people-first culture’. As one of the few firms operating in nearly all major US growth markets, we have become a powerhouse at the forefront of the multifamily industry.”

CF Real Estate Services was founded in 2004 in Atlanta, Georgia by co-founders Byron Cocke and Brett Finkelstein. As a result of strategic mergers and organic growth over the last 17 years, their portfolio of institutional quality assets comprises over 26,000 units, including its student housing division, Campus First, which operates in major collegiate markets throughout the country.

“Our combined operational scale and geographical presence will allow us to provide outsized value to our clients, investors and partners,” said Finkelstein, CEO of CF.

Founded in 2002, RPM added over 19,000 units organically to its portfolio in 2020 expanding to over 58,000 units (prior to the CF merger) and had already grown into Arizona, Colorado, Wyoming and Florida. RPM is one of the largest multifamily management companies in Texas and is a NMHC Top 50 Manager in the nation.

“Our growth has been a result of a focus on best practice and how to best serve our clients on a broader and deeper level while at the same time allowing tremendous opportunities for our associates across additional verticals and new markets,” said Hank Farrell, Principal at RPM.

About RPM

RPM is a full-service multifamily management company offering an innovative and personalized approach to real estate services. Headquartered in Austin, Texas, RPM is a NMHC Top 50 Manager and the third largest property management company in Texas managing more than 100 clients, nine regional offices and 84,000 units across Arizona, Colorado, Florida, Georgia, Illinois, Iowa, Kentucky, Louisiana, Maryland, Michigan, North Carolina, Ohio, South Carolina, Tennessee, Texas, Virginia and Wyoming. A recent merger with CF Real Estate Services has expanded the RPM brand to over 1,800 associates nationwide spread across 30 markets, all of whom share the collective vision to enhance clients’ investments through customized solutions and exceptional resident-centric service.


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We believe all residents and prospective residents deserve to be treated equally and fairly at all times. We are committed to doing business in accordance with the Fair Housing Act. It is illegal to discriminate against any person because of race, color, religion, sex, handicap, familial status (having one or more children), or national origin.

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AARPM is a home for innovation in the multifamily industry. Through our partnership with Zendesk, an industry-leading customer support software, we are able to provide all RPM team members with prompt and responsive support that enables them to manage the cutting-edge property management applications and programs that power our resident and client services.

Zendesk is a multi-faceted customer support tool used by 150K+ companies around the world. Using Zendesk, we have created a three-pronged support system: a robust self-help knowledge database, an intuitive support request ticket system, and detailed reporting on requests and resolutions.

Our “Help Center” knowledge base is a self-help hub for policy announcements, required forms, training materials, and more. We conduct rigorous analysis on monthly search topics and search volumes to constantly improve our library of over 500 articles. With approximately 6K article views per month, our team knows they can rely on the Help Center as their first stop for support.

At the heart of Zendesk is the support request ticket system. Based on the request type, received requests are automatically routed to the appropriate department for review and resolution. We receive approximately 1600 requests a month, 91% of which are responded to within 24 hours, and, on average, are resolved within 1 business day. Real Estate industry key performance indicators compiled by Zendesk indicate RPM’s support response time is twice as fast as other real estate industry clients also using Zendesk.

Tying together our data from the Help Center and the ticket system is our reporting suite. We review performance reports bi-weekly, monthly, and quarterly both internally and with members of the Operations teams. Our Training department uses Zendesk data to identify immediate training needs of team members and gaps in current learning materials. IT and Application Management analyze the health of our software platforms and status of our pilot programs. Regional leaders can see the types of issues their teams are having, who is having them, and determine how best to deploy additional resources. Our responsive approach to reporting ensures we make data-driven decisions that continually strengthen our people, processes and platforms.

RPM’s investment in support technology keeps us on the leading edge of the real estate industry. Our commitments to efficient support, continual learning, and data-driven decisions engender a culture of innovation, where cultivating the people behind the properties, our RPM teams, is our primary concern.